Marketing
Being a stable and successful company is a great responsibility to our clients, partners, and suppliers. That is why we give much attention to our marketing activities. PaperHOUSE develops strategic plans for promoting the presented trademarks on the market. The company regularly advertises in many profile and business editions, participates in specialized exhibitions, organizes seminars and conferences. Graphic arts, advertising and business editions value our specialists for competence, professionalism and openness to collaboration.
Exhibitions
PaperHOUSE has taken part in fourteen key international and Ukrainian exhibitions both in Kyiv and regionally: REX, Poligraphiya, World of stationery, Materials for hobby and creative work etc.
At the exhibitions, we present new products and brands, show real possibilities of our equipment, consumables and demonstrate new technologies. But the most essential thing is the face-to-face meeting with clients and partners.
PaperHOUSE News
"PaperHOUSE NEWS" edition is one of the most exciting and innovative marketing projects. The first issue of the newspaper was released in June 2004 and was an immediate success with readers - our current and perspective clients and partners. Most articles are written by our specialists.
From issue to issue the edition was becoming more and more interesting, rich and informative. The subscription base was growing, and now it consists of more then 2500 subscribers! The newspaper is issued 4 times a year being a complete corporate edition including reviews on new equipment and consumables we sell, graphic arts and advertisement industry news, analytics and interviews with our partners. The newspaper is distributed through direct mail. "PaperHOUSE NEWS" is read not only by our clients but also by those who are going to be ones. The newspaper is also a powerful advertising medium for our suppliers and their products.
Advertising
For promotion of equipment, consumables and certain solutions, PaperHOUSE actively uses advertising areas of specialized editions. Every month we place image ads (our own as well as partners') and the ads of our brands, products, technologies, and services.
PR activity
In order to strengthen its image, PaperHOUSE takes part in various PR projects: analytical market surveys, interviews to business editions, support of arts, advertising and social projects.
We patron Junior football team FC “Arsenal” Kiev Champion 2002-2003. PaperHOUSE is giving assistance to Ukrainian exhibition of social poster “Life” and Kharkiv municipal gallery. We collaborate with leading galleries, art museums giving assistance in organization of painters' exhibitions.
PaperHOUSE actively uses the website www.paperhouse.com.ua, which provides both access to updated information and interaction with customers. The website enables us to collect necessary data of our clients and helps us to improve our work and develop new offers.
Seminars & Dealer Meetings
PaperHOUSE actively uses all tools for marketing of the products and services. Towards that end, the company used to arrange seminars and conferences on various themes. Such events are often prepared together with vendors. The seminars are very popular with the clients and they are always widely attended by representatives of the respective market directions.
We value our reputation, we respect our partners and we care for our clients. |
